HipCricket, Inc.
Client: HipCricket, Inc.
Sector: Mobile Marketing
Transaction: IPO (LSE: HIP.L) £8.3 million
HipCricket Inc. specializes in producing interactive mobile marketing campaigns for radio, television, brand and agency clients. The company drives revenue and strengthens audience involvement by tapping into the behaviors and interests of the more than 136 million Americans who use text messaging. Since its launch in 2004, HipCricket has delivered outstanding results for the biggest brands and broadcast groups in the U.S., including Clear Channel Radio, Premiere Radio Networks, Cumulus Radio, Triad Broadcasting Company, Perry Broadcasting Inc., Press Communications, Sandusky Broadcasting, Katz Media Group, Beasley Communications, Bonneville International, Cox Radio, Media General, NBC, Coca-Cola, Staples, and Hershey's.
Through a related entity, Broadmark was one of the founding investors in HipCricket. Since that time, Broadmark has been deeply involved in building HipCricket and developing its corporate strategy. Broadmark facilitated a number of domestic and international financing rounds for the company including, most recently, an IPO in London. Joseph L. Schocken, President of Broadmark, currently serves as the company's Chairman.